Content Platform Modernization
Impact Statement
FASTER AUTHORING, CLEANER ARCHITECTURE, STRONGER SEO FOUNDATIONS.
Role
PRODUCT & SYSTEMSTimeline
January 2022 - August 2023
CHALLENGE & OVERVIEW
Complete modernization of legacy content management system serving 2M+ monthly users, focusing on performance, authoring experience, and SEO optimization.
SYSTEMATIC APPROACH
DISCOVER
Comprehensive analysis of existing systems, workflows, and performance baselines
MODEL
Architecture design and technology selection with structured content modeling
SPECIFY
Detailed implementation planning with migration strategy and testing framework
BUILD
Incremental implementation with continuous validation and performance optimization
PROVE
Impact measurement, optimization, and long-term maintenance planning
BUSINESS IMPACT
Successfully modernized platform serving 2M+ monthly users with significant improvements in performance, authoring experience, and technical maintainability. Editorial team now focuses on content strategy rather than technical workarounds, enabling higher content quality and publication velocity.