PROFESSIONAL BACKGROUND

14 years spanning Product Management and Systems Engineering — bridging technical depth with product vision.

Career Timeline

Director of Product Management

DealNews

2019 - Present
Huntsville, AL

Lead product strategy for $12-15M affiliate marketing platform. Manage product vision across web, mobile, and email while implementing AI-driven content automation.

Key Achievements:

  • • $35k/mo email platform cost savings (HubSpot migration)
  • • 400% YoY blog revenue increase via in-house SEO
  • • 125% YoY mobile revenue growth
  • • Led LAMP → DatoCMS + NextJS modernization

Team & Process:

  • • Managed engineering team of up to 11
  • • Direct reports: Jr. PM, Sr. SEO Strategist
  • EOS strategic leadership team member
  • Agile backlog management in Jira

Product Owner - Web

DealNews

2017 - 2019

Executed product ownership for custom e-commerce platform. Implemented Agile methodologies and built experimentation frameworks.

Key Projects:

  • • Built "Prospector" automated price monitoring using Amazon API + Keepa API
  • • Led React Native app consolidation (iOS + Android)
  • • Designed personalized email system with Sailthru

Results:

  • • 125% YoY mobile revenue via Optimizely grid optimization
  • • 108% YoY sales leads increase
  • • 10x increase in yearly A/B tests

Data Analyst

DealNews

2015 - 2017

Built foundational data infrastructure and analytics capabilities, establishing KPI frameworks and predictive models that informed strategic product decisions.

Infrastructure:

  • • Established Amazon Redshift data warehouse
  • • Replaced legacy reports with Tableau dashboards
  • • Optimized complex SQL queries for Redshift performance

Custom YoY Visualization:

  • • Developed novel YoY alignment strategy to align years on seasonality (Black Friday) for representative comparison
  • • Built trailing 52-week reports with multi-level aggregation via Tableau axis granularity
  • • Worked around Tableau's lack of GA/Search Console-style YoY support

Tools: Python (NumPy, Pandas, Matplotlib), SQL, Tableau

Software Engineer (Contract)

Anaconda (Continuum Analytics)

2015 - 2016

Contributed to open-source Bokeh data visualization library. Developed graphics system using Grammar of Graphics patterns with Python, CoffeeScript, and JavaScript.

View Example PR →

Systems Engineer/Analyst

nou Systems, Inc.

2014 - 2015

Defense contractor focused on data analysis, interactive visualization, and SBIR proposal management for missile defense programs.

  • • Led SBIR proposals from concept through Phase I/II execution
  • • BMDS test data analysis with 50% resource reduction through custom tooling
  • • Built interactive missile flight visualization using Cesium.js, Python, JavaScript
  • • Created SysML system architecture models for defense systems

Lead Engineer for Spiral Architecture

Missile Defense Agency

2011 - 2014

Led system architecture for C2BMC (Command and Control, Battle Management, Communications) across multiple spiral increments.

  • • Pioneered MBSE adoption with custom SysML profile
  • • Managed 8-engineer GTRI team on modeling/simulation framework
  • • Led US/NATO interoperability initiatives
  • • Authored technical white papers for senior stakeholders
  • • Led recurring architecture coordination between govt and contractors
  • • Executed PDR/CDR design reviews

Systems Engineer - Advanced Concepts

Missile Defense Agency

2010 - 2011
  • • Led University Outreach initiatives for MDA's future capabilities
  • • Developed briefings for senior leadership on advanced concepts
  • • Led Future Networks Bandwidth and Latency Trade Study
  • • Contributed to Enhanced C2BMC advanced concepts development

Systems Engineer - C2BMC Development

Missile Defense Agency

2009 - 2010

Developed foundational C2BMC capabilities and established first missile defense APIs while leading international interoperability.

  • • Led development of C2BMC Planner Adapter specs and testing
  • • Developed Net-Centric C2 Interface Control Document
  • • Created first API for missile defense data
  • • Conducted demonstration in Netherlands with warfighters
  • • XML schema standards CCB voting member
  • • Led US-NATO planner interface project

Recognition:

🏆 Career Development Professional of the Year (2010) — Largest agency contributions for entry-level engineer

Education

2014
GPA: 4.0

Master of Science

Systems Engineering

Georgia Institute of Technology

Focus on systems optimization, project management, risk analysis, and leadership development. Complex "system-of-systems" product management for large-scale integrations.

2009
GPA: 3.2

Bachelor of Science

Electrical Engineering (Wireless)

Auburn University

Specialization in wireless communication systems, circuit design, signal processing, and networking.

Publications

Research Paper March 2015

An Architectural Assessment of Bitcoin: Using the Systems Modeling Language

A functional analysis employing the Systems Modeling Language (SysML) to understand the structure and functionality of the Bitcoin System of Systems architecture.

Published in: Procedia Computer Science

View Publication
Research Paper March 2015

Georgia Aquarium Design Space Analysis and Optimization

Using low-cost software solutions to perform trade space analyses with interactive, multi-domain models for complex facility optimization.

Published in: Procedia Computer Science

View Publication

Community Contributions

Advanced DatoCMS plugin development pushing the platform's capabilities—recognized by DatoCMS staff for robust architectural patterns.

"I think by this point you are definitely pushing our plugin system to its limits (in a good way! thank you for using them so robustly), and you probably know them better than many of our staff."
— Roger, DatoCMS Developer
Plugin Architecture Advanced

High-Performance Multi-Hook Plugin System

Single-plugin architecture sharing core functionality and state across Form Outlets, Field Extensions, and Sidebar Panels—minimizing performance overhead of multiple plugin instances.

Performance Key Finding

React Reference Equality in iFrames

Discovered that iframe bridging breaks React's reference equality, causing excessive re-renders. Developed deep-comparison wrappers and optimization patterns.

Real-Time Preview

Live Structured Text Previewer

Solved transforming unsaved form values to valid Structured Text in real-time, enabling accurate live preview of editor changes without saving.

UI Optimization Workaround

Form Outlet Space Optimization

Innovative workaround using Form Outlets to bypass field extension space constraints (20-55px penalty per field), enabling fully dynamic height.

Core Competencies

AI & Automation

LLMs & Vector Embeddings Content Automation Workflow Orchestration LangChain Mastra

Product Management

Roadmap Planning A/B Testing & CRO Agile EOS Platform Modernization

Systems Engineering

MBSE / SysML Requirements Analysis Architecture Design Integration & Testing