Nick Roth

PROFESSIONAL
BACKGROUND

From systems engineering to product leadership - a journey of applying systematic thinking to complex challenges.

Career Timeline

Director of Product Management

DealNews

2019 - Present
Huntsville, AL

Lead product strategy and execution for content platform serving 2M+ monthly users. Spearhead platform modernization initiatives, implement AI-assisted workflows, and optimize marketing automation systems.

Key Achievements:

  • • $35k monthly email platform cost savings
  • • 400% YoY blog revenue increase
  • • 125% YoY mobile revenue growth
  • • 150% monthly organic user growth

Focus Areas:

  • • Platform modernization and architecture
  • • AI-assisted content workflows
  • • Marketing automation optimization
  • • Cross-functional team leadership

Senior Product Manager

DealNews

2017 - 2019
Huntsville, AL

Drove product initiatives focused on user experience and conversion optimization. Implemented systematic A/B testing framework and established data-driven product development processes.

Key Projects:

  • • Mobile conversion optimization program
  • • User onboarding flow redesign
  • • A/B testing framework implementation

Results:

  • • 30% improvement in user engagement
  • • 25% increase in conversion rates
  • • 50% reduction in support tickets

Systems Engineer

Various Defense Contractors

2014 - 2017
Huntsville, AL

Applied systems engineering principles to complex defense and aerospace projects. Specialized in requirements gathering, system modeling with SysML/BPMN, and technical specification development.

Key Projects:

  • • Missile defense system requirements specification
  • • Satellite communication system architecture
  • • Process improvement initiatives

Skills Developed:

  • • Requirements analysis and specification
  • • SysML modeling and system architecture
  • • Technical documentation

Education

Master of Science

Systems Engineering (PMASE Program)

Georgia Institute of Technology

Duration: 2014-2016
GPA: 3.8/4.0

Key Coursework:

  • • Systems Architecture and Design
  • • Requirements Engineering
  • • Project Management
  • • Systems Integration and Testing

Bachelor of Science

Computer Science

Auburn University

Duration: 2008-2012
GPA: 3.6/4.0

Focus Areas:

  • • Software Engineering
  • • Database Design
  • • Algorithms and Data Structures
  • • Human-Computer Interaction

Skills Evolution

Systems Thinking

Foundation from engineering background

SysML
BPMN
Architecture Design
Requirements Analysis

Product Management

Strategic product development

Roadmap Planning
A/B Testing
User Research
Agile

Technical Leadership

AI, automation, and modern platforms

AI Integration
Automation
Platform Architecture
Team Leadership

Professional Philosophy

"The best solutions emerge when systematic thinking meets practical execution. My engineering background provides the framework for breaking down complex problems, while product management experience ensures solutions deliver real business value. This combination enables transforming requirements into measurable outcomes."