Email Platform Migration & Automation
Impact Statement
$35K/MO OPERATIONAL SAVINGS WITH IMPROVED PERSONALIZATION CAPABILITIES.
Role
TECHNICAL PRODUCT MANAGERTimeline
January 2023 - June 2023
CHALLENGE & OVERVIEW
Strategic migration from expensive legacy email platform to cost-effective modern solution with automated template generation and improved deliverability.
SYSTEMATIC APPROACH
DISCOVER
Comprehensive analysis of existing systems, workflows, and performance baselines
MODEL
Architecture design and technology selection with structured content modeling
SPECIFY
Detailed implementation planning with migration strategy and testing framework
BUILD
Incremental implementation with continuous validation and performance optimization
PROVE
Impact measurement, optimization, and long-term maintenance planning
BUSINESS IMPACT
Successfully modernized platform serving 2M+ monthly users with significant improvements in performance, authoring experience, and technical maintainability. Editorial team now focuses on content strategy rather than technical workarounds, enabling higher content quality and publication velocity.